Helena Losada |
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Experience | Portfolio | Contact | ||
Marketing and communications professional with a unique mix of Internet expertise, multicultural exposure and a strong business sense. Experience managing a diverse range of projects from the creative stage through completion. Flexible, with a can-do attitude and a willingness to go the extra mile in order to achieve and surpass the desired results. Areas of expertise:
Professional Experience Sr. Marketing Consultant • Created integrated marketing communication campaigns including emails, events, webinars, media coverage and online communications. • Championed the re-design of the company’s website. Managed online content development. • Implemented social media initiatives. Created the Social Media Guidelines for the company. • Wrote press releases and partnered with PR agencies to provide coverage for executives in key media outlets in the region. • Planned and executed conferences, meetings, corporate events and participation at trade shows. • Conceived and implemented the company’s Corporate Social Responsibility Program. Marketing Manager • Implemented creative online advertising campaigns to promote new products and seasonal promotions. • Created business plans for main product lines. Prepared reports to help the company achieve financial goals. Web Designer (Freelance) • Provided marketing and website consulting services. Senior Marketing Coordinator • Coordinated RFPs, RFIs, Benchmark reports, client events and presentations. • Identified new business prospects as well as industry and market trends. • Managed office resources, handled inventories of marketing materials and giveaways, managed VP correspondence and calls. |