Helena Losada
Marketing Communications

Experience | Portfolio | Contact

Marketing and communications professional with a unique mix of Internet expertise, multicultural exposure and a strong business sense. Experience managing a diverse range of projects from the creative stage through completion. Flexible, with a can-do attitude and a willingness to go the extra mile in order to achieve and surpass the desired results.

Areas of expertise:
  • B2B marketing and sales support
  • Communications
  • Content development
  • Website management
  • Social media
  • Event planning and management
  • Public and media relations
  • Branding

Professional Experience

Sr. Marketing Consultant
Neoris, Inc. (Information Technology and Services industry)
2006 — 2010

• Developed strategic messaging for a variety of marketing communications.
• Created integrated marketing communication campaigns including emails, events, webinars, media coverage and online communications.
• Championed the re-design of the company’s website. Managed online content development.
• Implemented social media initiatives. Created the Social Media Guidelines for the company.
• Wrote press releases and partnered with PR agencies to provide coverage for executives in key media outlets in the region.
• Planned and executed conferences, meetings, corporate events and participation at trade shows.
• Conceived and implemented the company’s Corporate Social Responsibility Program.

Marketing Manager
Atlantic Radiotelephone (Telecommunications industry)
2005 — 2006

• Engineered a re-branding plan to establish a new corporate identity and gain market differentiation.
• Implemented creative online advertising campaigns to promote new products and seasonal promotions.
• Created business plans for main product lines. Prepared reports to help the company achieve financial goals.

Web Designer (Freelance)
HECA Design (Internet industry)
2002 — 2005

• Created and updated websites tailored to Hispanic communities.
• Provided marketing and website consulting services.

Senior Marketing Coordinator
Wells Fargo Home Mortgage (Banking industry)
2000 — 2005

• Resolved policy issues and employee transactions by acting as liaison between clients and company executives.
• Coordinated RFPs, RFIs, Benchmark reports, client events and presentations.
• Identified new business prospects as well as industry and market trends.
• Managed office resources, handled inventories of marketing materials and giveaways, managed VP correspondence and calls.